Everyday millions of people are online producing and consuming videos, remaking songs, and putting out their own intellectual property. Personally, I see myself more as a consumer then a producer, I use the internet to gather information whether it be for school, or just my own leisurely browsing. I would say the only producing part of me is my Facebook usage, which is something we “producers” all have in common. Being a quite frequent Facebook user, I do frequently post my opinion on certain issues, or share videos I think merit recognition. Beyond Facebook, I do not contribute to online content and can safely say I am totally a consumer. Personally I give producers kudos for being able to share what they have created with the online world, because I would not have the courage to do so, and this is what inhibits me from producing my own online content. People who post their own videos or other types of online content are subject to judgement and conflicts of differing opinions, and to me this type of online “confrontation” is what prevents me from producing my own online content.
In Miller’s (2004) article A View From a Fossil: The New Economy, Creativity and Consumption- Two or Three Things I don’t believe in, he discusses issues with copyright and that what online producers share is often shared by a small group of people and public and cultural production is not necessarily as strong as these small “interpretive communities” Miller (2004). This is evident in his quote “the active audience is weak at the level of public cultural production, but strong as an interpretive community” (Miller 2004). To me these interpretive communities produce what they think is important and covers information that is based on their beliefs as well as what reflects their personal opinions, however this does not necessarily mean that these ideas are correct. Another quote I found relevant to support this is also in Miller’s (2004) is “the all-powerful; customer-consumer, and the all-powerful creator consumer are said to be so clever and artful that they make their own meanings”. To me this means that we all derive our own meanings and opinions from things that us consumers see on the internet.
In Jenkins (2013) article the cultural logic of media convergence he to me also touches on this point, “our media future could depend on the kind of uneasy truce that gets brokered between commercial media and collective intelligence”. Jenkins talks about two kinds of media power one that comes from media concentration and the other through collective intelligence, where media output only gains recognition if it is deemed relevant to a diverse group of people (2013). This could be my own interpretation of things but this kind of resembles Miller (2004) interpretive community idea, what producers put out is only relevant if consumers recognize it. Lastly in terms of copyright laws, I think they are completely ignored within the Internet world. People are constantly producing and putting out new material it is almost impossible to put a limit on what is sent out in the Internet world.
Jenkins, H. (2004) The Cultural Logic of Media Convergence International Journal of Cultural Studies March 2004 7:
Miller, T. (2004) A view from a fossil. International Journal Of Cultural Studies,